Digital Media Strategies with Impact!
Robert Spears helps organizations utilize digital media and technologies to produce measurable results. His collaborative approach with clients facilitates clarifying goals and discovering innovative ways to increase the effectiveness of their web, email, and other emerging digital channels.
To learn how Robert can help your company, click on the tabs below:
Purpose:
Develop a prioritized course of action tied to business goals, metrics, and organizational capabilities
Methods and Deliverables:
Strategic Plans; SWOT Analysis; Competitive Analysis; Positioning; Business Development; etc.
Example Case Study:
Kid Scoop
Purpose:
Define parameters that convey your brand and meet your business objectives
Methods and Deliverables:
Design Specifications; Website Critiques; Conceptual Mockups; Agency Management; etc.
Example Case Study:
Kid Scoop
Purpose:
Create cost-effective programs that effectively reach your intended audiences
Methods and Deliverables:
Marketing Plans, Email Marketing, Search Engine Marketing, Cross-channel Marketing, etc.
Example Case Study:
MIT's Technology Review
Purpose:
Track the results of your efforts and apply actionable information
Methods and Deliverables:
Vendor Selection and Implementation; Tagging Strategies; ROI Analysis; Campaign Management; etc.
Example Case Study:
Stanford Social Innovation Review
Purpose:
Select third-party service and technology vendors that meet the needs of your organization
Methods and Deliverables:
User Requirements and Specifications; Vendor Research; Demos; Negotiations; Training; etc.
Example Case Study:
Council on Foreign Relations
